Qualifications

• Certified Practising Accountant (CPA)

• Bachelor of Commerce (Accounting)

Focus Industries

• Wineries and vineyards

• Tourism and hospitality

• Health: medical and pharmacies

Robert Prior

Partner

With more than 30 years' experience and having worked alongside business owners throughout regional Western Australia for over two decades at Lincolns, Rob helps clients balance immediate priorities with their long-term goals to make clear decisions, structure wisely and build sustainable businesses that stand the test of time.

From wineries and medical practices to trades, hospitality and family-owned enterprises, Rob works with businesses across a broad range of industries. His commitment to understanding each of his clients, combined with an ability to simplify complex issues, allows him to focus conversations on what matters most and deliver practical solutions with confidence and clarity.

Whether supporting growth, succession planning, business sales and purchases, business valuations or day-to-day commercial decisions, Rob provides commercially realistic advice tailored to each client's circumstances. Recognised for his expertise in business valuations, he helps clients understand the true value of a businesses and make informed decisions during some of the most significant stages of their business journey. Known for his responsiveness, loyalty and steady approach, he has become a trusted adviser and strategic sounding board to many business owners throughout our region.

Deeply connected to Albany and the wider Great Southern community, Rob has worked alongside many multi-generational businesses and families over the years and values relationships built on trust, mutual respect and longevity. Outside of work, he enjoys spending time with his family, hiking, camping, 4WDing and exploring the outdoors.